TU-KA V3 Promotion

Those three little pigs were made for the “TU-KA V3 Promotion” of
TU-KA Phone Kansai Inc. (a major cell phone company of KDDI Group).

They appeared publicly in magazines, newspapers and so on in the Kansai area.
Why did I choose three little pigs as the characters for this promotion?
That is because of the keyword in the promotion “San-Biki”.
“San” means three. “Biki” is the counter for pigs and also sounds like the Japanese for discount.
So it has the meaning of simply three pigs or three types of discount.
Also including the theme of pigs and three are “V3” and “Ton-ton-byoshi”
which means that things go well without any difficulties and the “ton” sound indicates a pig in Japanese.



This advertisement appeared in magazines.


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